Study the Material and You'll Do Well

This could be true for anything. If you've got a big presentation and you don't review what you need to say, it could make or break a client. Or if you've got a huge test, and you don't study, how could you possibly succeed.
Well, actually this isn't always true. When giving a presentation pitch to a client, you could give all the right information, and still not get the deal. Sometimes people have their minds predetermined, or it's just not what the need for their business. So how do you fix it?
You need to be quick on your feet and create another option for your client. In today's economy people are wanting money saver ideas that will help promote and create a profit for their business. So now's the time to think outside the box.
As for a test in school, you need to know the material to pass that class. You can't cheat or create your answers on a multiple choice test. It's either right or wrong, but in the real world, it's not so black and white.
So they say "study the material and you'll do well," but I say "Study all options and your success will be higher."